Matriarch Coffee is a proudly women-led brand dedicated to ethical sourcing and community empowerment through its rich and meaningful coffee blends. As a purpose-driven brand, Matriarch wanted to expand its reach and create a deeper emotional connection with its target audience. They needed a social media presence that not only reflected their mission but also drove engagement and visibility. For this, they partnered with NLM Solutions — trusted SMM Experts in Chandigarh — for a short-term yet high-impact social media marketing campaign.
JOB SUMMERY
Client:
https://matriarchcoffee.com/
Start Date:
10 Jan, 2023
End Date:
15 Feb, 2024
Tag:
Social Media Marketing, Facebook, SMM, Instagram, LinkedIn, Pinterest, FB, IG, YouTube, Reddit, Paid promotion
Our Strategy
- Designing promotional campaigns centered around ethical sourcing and the brand’s latest coffee blends
- Building a consistent and visually appealing identity with custom graphics, curated color palettes, and branded filters
- Amplifying stories of women empowerment that aligned with the brand’s values, using authentic user-generated content and influencer collaborations
- Launching hashtag-driven campaigns to organically extend reach and spark community conversations
- Implementing a data-backed posting schedule optimized for peak engagement based on follower behavior and platform insights
Project Results
As a team of SMM experts in Chandigarh, we focused on sustainable, high-ROI growth
- Achieved a 65% increase in follower engagement within 3 months
- Boosted profile reach by 180%
- Drove notable traffic to the website from Instagram and Facebook
With our strategic approach and creative execution, Matriarch Coffee was able to translate its brand values into a strong digital presence. This case study reflects our commitment to meaningful marketing, solidifying our position as go-to SMM experts in Chandigarh for brands with a purpose.
Feedback
Working with NLM Solutions was seamless—they understood our brand’s mission and brought it to life beautifully on social media. The engagement spoke for itself!
Team, Matriarch Coffee