Etika Jewels SEO Campaign | E-commerce Case Study

Etika Jewels: SEO Success Story | SEO Marketing Agency in India

Etika Jewels is a premium brand specializing in lab-grown diamond jewelry, committed to sustainability and ethical craftsmanship. As the brand expanded globally, they recognized the need for a strong digital presence. They turned to NLM Solutions, a top SEO marketing agency in India, to help them achieve better online visibility and drive organic growth.

The goal was to create a tailored SEO strategy to improve keyword rankings, attract high-intent buyers, and build domain authority in the competitive luxury jewelry market. Partnering with an SEO marketing agency in India like NLM Solutions allowed Etika Jewels to tap into expert insights and develop a comprehensive plan to achieve these objectives.

JOB SUMMERY

Client:

https://etikajewels.com/

SEO

Start Date:

10 March, 2023

End Date:

2 April, 2024

SEO, On Page SEO, Technical SEO, Local SEO, GMB optimization, GMB Marketing, website optimization, Google Ranking, Keyword Ranking, backlink building, content marketing

Our SEO Strategy as a Leading SEO Marketing Agency in India

As a trusted SEO marketing agency in India, NLM Solutions implemented a comprehensive SEO strategy for Etika Jewels. Our approach included the following key elements:

In-depth Keyword Research targeting high-volume terms like “lab-grown diamond rings” and “sustainable jewelry UAE”
Technical SEO Optimization including site speed, mobile responsiveness, and indexing
On-Page SEO: Meta tags, product schema, internal linking, and alt tags
Content Marketing: SEO blogs to support category rankings and engage visitors
High-Quality Link Building from luxury, lifestyle, and eco-conscious directories
Performance Tracking: Used tools like Google Analytics, Search Console, and Ahrefs to monitor KPIs and continuously improve rankings.

Project Results

In the Etika Jewels project, our team conducted a comprehensive technical audit and resolved numerous on-site issues that were affecting the website's SEO health and user experience. From optimizing image sizes and fixing broken links to enhancing Core Web Vitals and improving mobile responsiveness, we implemented a series of performance-focused improvements.

Organic traffic increased by 142%
Ranked on Page 2 for multiple transactional keywords
Improved domain authority and a 25% reduction in bounce rate, showing higher engagement and content relevance.

Feedback

NLM Solutions brought real value to our brand visibility. The SEO results have been phenomenal—we’re getting consistent organic traffic and qualified leads every month

Team, Etika Jewels