JOB SUMMERY
Client:
https://www.balkanplumbing.com/
Start Date:
10 Jan, 2025
End Date:
Ongoing
Tag:
Social Media Marketing, Facebook, SMM, Instagram, LinkedIn, Pinterest, FB, IG, YouTube, Reddit, Paid promotion
- Branded Graphics: Created clean, on-brand visuals highlighting services and emergency response.
- Reels & Videos: Showcased real-time plumbing work and before-after transformations via short-form video.
- Content Calendar: Maintained a weekly posting schedule focused on education, trust, and engagement.
- Hashtag Strategy: Used local and niche hashtags to boost organic reach in NYC neighborhoods.
- Geo-Targeting: Tagged NYC-specific locations to attract nearby customers and increase visibility.
- Community Engagement: Interacted with local followers, businesses, and influencers to build trust.
- Customer-Centric Content: Shared reviews, FAQs, and tips to position Balkan as a go-to plumbing expert.
- Increased Instagram engagement by 230% within 3 months.
- Steady growth in follower base, with a highly targeted NYC audience.
- Higher lead inquiries through DMs and link clicks to the main website.
- Improved brand recall in the competitive plumbing space.
Feedback
“The Instagram campaign has really brought a fresh and modern touch to our brand. The content feels professional, local, and relevant — and we’re seeing real results in terms of new inquiries and engagement. Great job to the team at NLM Solutions!”
Team, Balkan Plumbing