Senior Home Exchange SEO + Google Ads
Senior Home Exchange is a unique platform designed to connect senior citizens who are interested in home-swapping for travel, retirement relocation, or lifestyle exploration. With a vision of creating a trustworthy, community-driven exchange system for seniors, the platform offers a secure and user-friendly environment for mature travelers to find home exchange opportunities tailored to their lifestyle and needs. They needed a partner who could offer affordable SEO packages in India and expert-level PPC management services to drive measurable growth at a consistent pace.
The primary goal was to increase new memberships for SeniorHomeExchange.com by improving its online visibility and leveraging targeted paid advertising.
JOB SUMMERY
Client:
https://seniorhomexchange.com/
Start Date:
10 March, 2023
End Date:
Ongoing
Tag:
Google Ads, PPC, Search Ads, App Ads, Shopping Ads, Performance Marketer, Video ads, SEO, On Page SEO, Technical SEO, Local SEO, GMB optimization, GMB Marketing, website optimization, Google Ranking, Keyword Ranking, backlink building, content marketing
Our Strategy
As one of the top digital marketing firms in India, NLM Solutions created a tailored digital roadmap combining the power of SEO and PPC. Contact for affordable SEO packages in India. Our approach included:
- On-Page SEO: Content refinement, metadata optimization, internal linking, and precise keyword targeting for membership-related pages.
- Off-Page SEO: High-quality backlink building through outreach and relevant directories to boost authority.
- Technical SEO: Improved crawlability, enhanced site speed, resolved indexing issues, and implemented structured data.
- Local SEO: Leveraged by our team of local SEO experts in India, we enhanced the site’s visibility through geo-specific targeting and Google Business Profile optimization.
- With our specialized PPC management services in India, we launched high-intent campaigns that included:
- Search Ads: Focused on user queries with strong buying or joining intent.
- Video Ads: Created for awareness among seniors and their families.
- Retargeting Ads: Re-engaged site visitors to convert them into paying members.
Project Results
As a team of search engine optimization experts in India, we focused on sustainable, high-ROI growth
- 9 out of 10 targeted keywords reached Page 1 on Google
- 40+ new members added weekly
- 5X ROAS (Return on Ad Spend)
- 8% Click-Through Rate (CTR)
- Daily Budget: $20 – spent efficiently to generate real conversions
Feedback
“Awesome work by the NLM Solutions team! The results exceeded my expectations, and I’m now seeing consistent growth in memberships week over week. Their SEO and ad strategies really delivered
Team, Senior Home Exchange